The Tourist Project
“A logo should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery.”
- Steven Gilliatt
The Tourist Project was initiated by the U.S. Army Rapid Equipping Force (REF) to collect Geospatial Intelligence Video (GIV) coverage of urban combat areas.
Geospatial Intelligence Video (GIV) is full motion, high-resolution, interactive spherical video technology, akin to Google Street View. The camera system utilizes eleven video streams arranged according to geodesic geometry to capture an almost complete spherical image. Our system integrates GPS information and other metadata to produce a highly detailed, georeferenced, interactive, application that can stream spherical video on request.
What I did
For this project, I designed a logo that was simple and unobtrusive, using the immersive media camera as the I in Tourist. It took several iterations, but in the end, I think it turned out pretty well.